The Founder (2016)
“It’s not just the system, Dick. It’s the name. That glorious name, McDonald’s. It could be anything you want it to be…it’s limitless, it’s wide open…it sounds like…America” (Ray Kroc).
The title sounds like something on the topic of religion, doesn’t? Well, apparently not in the times we live in. The McDonald brothers’ success was to the 1950s what the social network’s success was to the 2000s. The story of McDonald’s, one of the most recognised food chains in the world, is sure to fascinate and intrigue. Not only “The Founder” is based on a true story, but it has a stellar performance by Michael Keaton (“Batman Returns” (1992), “Birdman” (2014)) in the role of Ray Kroc, who takes the McDonald brothers’ concept of a fast restaurant service and turns it into a global fast food empire. The year is 1954, and Kroc, a milk-shake mixer salesman, meets Richard and Maurice McDonald, two brothers who run a food joint focusing on three specific menu items and on the rapidity of their service. Kroc has never seen anything like this before, and proposes to the brothers a deal.